NO ONE, including us, SHOULD PROOF THEIR OWN WORK !
There needs to be consultation with an outside, uninvolved, and
objective person who is not afraid of being fired if they tell the truth.
We turned education, natural talent, and an obsessive / compulsive
personality flaw into a business and found immediate success within
the direct-mail industry. Most of the MAXI award winners this year
are packages edited by Karick & Associates.
It's unusual for editors to be able to crossover from advertising to
publishing because of the animosity between the industries,
but we've done it seamlessly by adhering to their different styles
and by keeping their audiences in mind.